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For the second year running, FORM, the innovator of augmented reality smart swim goggles, wins prestigious Sports Technology awards. Vancouver, BC, May 14, 2024...
The world’s most exciting track meet, Night of the 10,000m PB’s, is back! Bigger and more impressive than ever: This pioneering running event returns...
The Zone3 Switch is a versatile wetsuit built with a combination of Yulex® Natural Rubber and smoothskin neoprene, for every open-water adventure. 22 April...
The new Thule Motion 3 is designed to fit into an evolving automotive landscape, combining contemporary design with robust functionality and improved aerodynamics. Design:...
FORM Smart Swim 2 features integrated heart rate and innovative SwimStraight™ digital compass for open water navigation, available now worldwide. Vancouver, BC, April 2,...
The easy way for runners to donate pre-loved trainers to those who need them most and help tackle waste. Ahead of the TCS London...
After a successful debut season in 2023, On’s global series of running events is bringing back fast times and festival vibes to five venues...
This June Threshold Sports is hosting 24-hour trail running parties in both Reading and Leeds, where participants race against the clock to complete as...
ZONE3 leads the way in sustainable innovation with the unveiling of the world’s first biodegradable performance-focused wetsuit – the ZONE3 Vision. Date, 28 Feb...
Zurich, Switzerland, February 22, 2024 – Swiss Sportswear Brand On unveils the Cloudmonster 2, the latest iteration of the maximum energy return shoe, in...
Andrew Pirie will accelerate FORM’s UK presence through retail expansion, grassroots activation and triathlon and swim club engagement. London, UK, February 19 2024 –...
Thule enters the world of dogs with Thule Allax, a smartly designed car dog crate that withstands even the toughest crash tests. The crate’s...
Experience the UK’s most iconic cycling routes from your home using state of the art Augmented Reality technology Running from 29th January to 3rd...
Ramblers Wellbeing Walks are taking place across England to help improve the nation’s health, wellbeing and happiness January, 2024: Taking the first steps to...
The former British 1500m champion and Olympian will join head coach Tomas Dreissigacker’s team in St. Moritz, Switzerland. Zurich, Switzerland, December 20, 2023 –...
From winter sports to camping to hitting the gym, the Thule Chasm collection is designed to support an active lifestyle. As of 2024, every...
Proudly British brand Sealskinz, the leader in waterproof outdoors accessories, announces the opening of a brand new and highly-anticipated pop-up store, catering to adventurers in...
On November 16, the first ever Thule Experience was held in Malmö, Sweden, showcasing over 30 new products in a unique brand event. Thule...
HeadCoach includes a personalized assessment, or FORM Score, enabling athletes to swim smarter and reach their goals faster. FORM, the fitness technology company pioneering...
The high-performance sportswear brand opens its second store in the British capital, located in the heart of East London. LONDON, UK, October 25, 2023...