Aspire PR appointed to represent multi award-winning adventure travel company charity challenge

Aspire PR – the UK’s leading PR and communications agency specialising in the outdoor and active lifestyle space – has been appointed by Charity Challenge to drive its communications strategy, building momentum and visibility as it celebrates an extraordinary milestone of helping to raise more than £100 million for good causes since its launch.

Founded and led by Simon Albert, Charity Challenge creates, manages, and operates adventure travel itineraries across six continents and in over 50 countries worldwide, offering people the opportunity to enjoy authentic real-life experiences whilst raising vital funds for the charity of their choice.

The organisation is best known for organising multiple Comic Relief celebrity challenges including the BT Red Nose Day Kilimanjaro Climb (for Gary Barlow, Cheryl Cole, Kimberley Walsh, Ronan Keating, Chris Moyles, Denise Van Outen, Alesha Dixon, Ben Shephard and Fearne Cotton), and the Zambezi Hell and High Water Challenge in 2013 (with Mel C, Jack Dee and Dara O’Briain).  

Charity clients include CoppaFeel!, Cancer Research UK, Macmillan, The Royal Marsden Cancer Charity, Alzheimer’s Research UK, and corporate clients include HSBC, Lloyds Banking Group, Capital One, AIG, Deloitte and Morgan Stanley earning itself an excellent reputation within the corporate and charity sectors.

The strategic approach will centre on the £100 million fundraising milestone, using this landmark achievement as a platform to deliver a high-impact earned media campaign that raises awareness of the company’s purpose and lasting impact. Through compelling stories, diverse voices and real-life experiences, the campaign will work to showcase the difference the company makes, strengthen its profile among key audiences, and build momentum for its next phase of growth.

Commenting on the appointment, Charity Challenge founder Simon Albert said: “We were really impressed by Aspire PR.  They challenged us in initial discussions and the way in which they approached the brief was smart - strategic, creative and realistic within budget parameters. This, along with their expertise in the outdoor and adventure space, their work for other charitable organisations, previous travel sector experience, and their enthusiasm and energy, gives us great confidence in the campaign we will work together on”.

Monica Poncelas, Director at Aspire, added, “We're incredibly proud to have been appointed by Charity Challenge at such an important point in its incredible journey. It's an organisation with an inspiring purpose, an extraordinary story to tell and a real ambition for the future. We're looking forward to working closely with the team to celebrate this landmark milestone, bring its impact to life, and help more people understand the difference it makes.”

For more information about Charity Challenge visit: www.charitychallenge.com

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