Perform
Paid Amplification & Optimisation
PERFORM exists to amplify earned success, not replace it. We use selective paid amplification and optimisation to help PR campaigns work harder and reach wider audiences.
WHAT WE DO
Helping great PR go further
When a story resonates, you want to extract as much brand value as possible. Using targeted paid support, PERFORM extends the life and reach of earned media, creator content and campaign moments, ensuring they connect with the right audiences at the right time. It’s always strategic, always selective, and always PR-led.
OUR APPROACH
The story is the star
We don’t lead with spend, we lead with stories. Earned-first PR will always be the driving force behind our work — paid activity is only used where it adds genuine value and supports wider communications goals.
WHAT WE DELIVER
Helping great PR go further
Paid social amplification of PR and campaign content
Creator whitelisting and content boosting
Campaign optimisation and performance insight
Light-touch SEO and content discoverability
GEO targeting where it supports PR moments
Measurement and reporting tied to PR outcomes
