Yes, the rumours are true – Aspire’s Moving Meets concept is officiallyoff the ground! We are delighted to announce that on the 18^th ofJuly 2019, our first Moving Meet successfully took place. The event, in collaboration with client Canyon and their Fitness Bike range, was the first of theseries.

The Moving Meets event concept seesAspire curate unique ‘active’ meetings on a regular basis to boost communityinteraction, or to promote the very best of our clients’ newly-releasedproducts (and, sometimes both). And it’s fair to say that, for a launch event,things kicked off with a bang.

The event was held inthe South West and was created to connect some key industry personalities inBristol and Bath, bringing them together on a bike ride along the 14-mile railwaypath that connects the two cities. Some of the guests were cyclists, othershadn’t ridden a bike in months – meaning the bikes had to cater for a widerange of riders.

The idea behind Canyon’sFitness Bike range, and this particular event, was to highlight that using abike can be a great training aid and not just a tool for getting from one placeto another. Aspire sourced a selection of bikes, which included both theRoadlite and Pathlite from this range.

Friend of Aspire, Amy Cousins helped us to pull the guest list together. The Bath-based blogger already had a Canyon Fitness Bike through the product seeding programme that we are implementing for Canyon, so she was in a great position to support the event.

The day began with theteam meeting at 11am in Bristol at the start of the railway path forintroductions and bike sizing. The bikes had been chosen specifically for each guestbut sized in a way that meant swapping bikes at the halfway lunch point was apossibility. After all, who doesn’t want to try as many as possible?

Lunch was taken at theBird in Hand pub in Saltford. Once refuelled, it was back on the bikes for thesecond stretch. Riding into Bath centre, the group finished the route in just under2 hours (excluding the food stop). Everyone regrouped at Mokoko cafe at 3pm todiscuss the bikes and the event, providing valuable feedback for the Aspireteam.

During the afternoon, a greatamount of social media coverage was gathered for both Canyon and Aspire acrossall guests’ accounts - all of which is logged and has been shared with theclient and archived for future reference. This, as is always the way withsocial media and online coverage, is crucial for exposure and spreading themessage.

All in all, the generalfeedback for the first Moving Meet was overwhelmingly positive. The guestshighlighted that there was time and distance to try both bikes, and they reallyenjoyed the non-road bound route. Bristol to Bath proved the perfect locationto showcase the fitness bikes and to introduce our new Aspire community eventseries.

Next up? We head to the trails for some inner-city, off-road running. For all the latest Moving Meets updates, keep an eye out for the report on our website – and follow the hashtags below.

#movementworks

#movingmeets

#rideyourworkout

#bristoltobath