ISPO 2026 celebrates successful inaugural show in Amsterdam, bringing the global sports industry together at scale.
Tuesday 11 November 2026 - ISPO, the world’s biggest International Trade Fair for Sporting Goods, Outdoor and Winter Sports, has successfully concluded its first edition in Amsterdam, bringing together more than 26,000 visitors and 1,361 exhibitors from across the global sports industry and all corners of the world.
The event marks the beginning of an exciting new chapter for ISPO under the ownership of Raccoon Media Group. Building on the momentum of Amsterdam, the group will now turn its attention to ISPO Sports Week 2027 – a new global platform that connects the business of sport with the people shaping demand, with significant investment in new events, a flagship Sports Week in Europe and regional editions in the Middle East, USA and Asia.
With a vision to connect brands, retailers, distributors, consumers and industry leaders in new ways, ISPO is setting out to create a more connected, accessible and influential platform for the future of sport.
This year’s iteration took place at the RAI Amsterdam from 3-5 November and kicked off with the ISPO Leaders Summit, a gathering of over 750 C-suite leaders and decision makers who gathered to address the most pressing issues shaping the industry and hear from industry giants including Hap Klopp (Founder, The North Face), Tom Foley (CEO, Intersport International Corporation), Jimmy Chin (Filmmaker, Climber & DEI Advocate, The North Face) and Andy Rubin (Deputy Chair, Pentland Group).
The following two days saw RAI Amsterdam transformed into a showcase of the global sports ecosystem, with 10 exhibition halls filled with brands, innovative products, emerging technologies, materials and ingredients. Visitors also experienced a packed programme of live demonstrations, interactive activations, expert-led content and opportunities to connect with industry peers through curated meetings facilitated by the event’s app.
With visitor numbers increasing by 13% compared with 2025, the Amsterdam edition demonstrated the continued relevance and appetite for a global meeting place for the sports industry.
Tracy Bebbington Managing Director for ISPO said, "ISPO has always played an important role in bringing the sports industry together, and this year’s event in Amsterdam has given us an incredible platform to build on that legacy. We wanted to create an event that went beyond the traditional trade show - bringing together the entire sports ecosystem to do business, share ideas, challenge convention and inspire the next generation of the industry.
The response we've seen from exhibitors, retailers, brands and industry leaders has been hugely encouraging. This is just the beginning. We're excited about what comes next as we build towards ISPO Sports Week 2027 and our ambition to create an even more connected global platform for sport."
ISPO 2026: The numbers speak for themselves
- €3 million invested in world-class content, the Hosted Buyer Programme and the formation of the ISPO Impact Foundation – a charitable foundation that will give away €1m annually.
- 750+ C-suite and senior leaders joined the ISPO Leaders Summit for high-impact discussions, fresh perspectives and valuable connections.
- 26,000+ visitors came through the doors of RAI Amsterdam from over 100 countries, to attend ISPO and The International Running Expo (IRX).
- 10 exhibition halls showcasing the latest innovations, products, technologies and ingredients shaping the future of sport.
- 1,350 exhibitors including 500 exhibiting brands representing the breadth and diversity of the global sports industry.
- 6 stages, 60+ sessions and 200 world-class speakers delivering insight, inspiration and ideas to move the industry forward.
- 20 live activations, from the adrenaline-fuelled snow spectacle of Rock a Rail to climbing, shake-out runs and fashion shows.
- 18 fringe events, bringing the industry together through exclusive roundtables, interactive workshops and networking experiences.
- 3 awards programmes recognising concept, design and materials innovation with 134 finalists.
- One unforgettable After Party, taking over four floors of a central Amsterdam nightclub to celebrate the people, partnerships and energy behind the industry.
ISPO Leaders Summit – Key Takeaways
• Sustainability as a business differentiator: Moving beyond compliance and environmental commitments, brands must demonstrate tangible action, transparency and measurable progress to build consumer trust and long-term commercial value.
• Climate change and the future of outdoor sport: Protecting natural environments and building climate resilience are critical to the long-term sustainability of the outdoor and winter sports industries.
• Making sport more inclusive and accessible: Broadening participation, reaching new audiences and removing barriers to entry are essential to the continued growth and relevance of sport and outdoor activities.
• Changing consumer expectations: Today's consumers increasingly look for authenticity, transparency and purpose from the brands they support, challenging businesses to align their values with meaningful action.
• Collaboration as a catalyst for change: Progress on sustainability, responsible production and industry-wide challenges depends on closer cooperation between brands, retailers, manufacturers and other stakeholders.
Looking ahead to ISPO Sports Week 2027
With the success of its Amsterdam debut, ISPO now looks ahead to 2027 and the next stage in its evolution. ISPO Sports Week will build on the foundations established in Amsterdam, bringing together complementary events, experiences and communities to create new opportunities for the global sports industry.
Further details of ISPO Sports Week 2027 can be found at www.isposportsweek.com.
