ISPO 2026 to bring circularity to life with The Sustainability Hub

ISPO 2026 will put circularity into practice with The Sustainability Hub, a new hands-on sustainability zone at RAI Amsterdam.

Built around five pillars: Repair, Reveal, Reuse, Recycle and Review, the Sustainability Hub will give visitors the opportunity to see, touch and participate in circular solutions across the product lifecycle and show how circularity can be applied, from responsible production and repair to reuse, redesign and end-of-life.

bluesign: Making the unseen process visible

bluesign will bring its The Unseen Process installation to The Sustainability Hub, exploring the hidden conditions and processes involved before a product reaches the consumer. The open-centred, four-corner installation features four physical interactions ; a pull, a listen, a pour and a touch exploring themes including chemistry, noise, water and the partner network involved in manufacturing.

The Swap Club: Giving pre-loved clothing a second life

The Swap Club will put Reuse into practice through its community-led approach to circular fashion. Visitors can bring quality pre-loved items, earn Swap Points based on brand, quality and condition, and exchange them for other pre-loved pieces.

Circulr: Bringing circularity into the recycling conversation

Circulr will feature within The Sustainability Hub's recycling area, highlighting the importance of exploring circular solutions for products and materials across the sports and outdoor industry. ISPO visitors to will be able to bring old polyester sports clothing to the ClubHub where they will later be recycled at their Made of Sport ecosystem; the first circular ecosystem for polyester sportswear with chemical polyester recycling at scale.

United Repair Centre: Repair in action

United Repair Centre will bring Repair to life with a live gear repair experience. During its two-day ISPO experience, visitors can bring damaged clothing of any brand to The Sustainability Hub for a free professional repair by expert tailors.

Keela: rethinking the life of the outdoor garments

British outdoor brand Keela will showcase its Legacy Project, launched in 2023 to reduce waste, champion UK manufacturing and rethink how outdoor kit is used. The project brings together eight initiatives focused on repair, reuse and redesign, demonstrating how well-worn outdoor products can be given a second life.

From conversation to participation

Together, the activations demonstrate that circularity is not one single solution. The Sustainability Hub will show practical ways the industry can rethink how products are made, used and valued.

Tracy Bebbington, Joint Managing Director at ISPO, Raccoon Media Group, said:

“The Sustainability Hub is about moving the conversation around circularity from something we talk about to something we can experience and participate in. As the sports and outdoor industry comes together at ISPO in Amsterdam for the first time, we wanted to create a space that brings people closer to the practical solutions already emerging across the product lifecycle; from responsible production and repair to reuse, repurposing and rethinking what happens at the end of a product’s life”

“What makes The Sustainability Hub particularly exciting is the breadth of experiences taking place within it. Visitors can explore the unseen processes behind production with bluesign, swap pre-loved clothing with The Swap Club, discover how Circulr is turning used polyester sportswear into new jerseys and explore circular solutions with Circulr. They can also bring damaged gear to United Repair Centre for repair, and see how Keela is working to extend the life of outdoor equipment through its Legacy Project”

“Together, these experiences demonstrate that circularity isn’t one single solution; it is a collective shift in how we make, use, repair and value products.”

The event opens with the ISPO Leaders’ Summit on 3 November, followed by the ISPO Expo on 4–5 November at RAI Amsterdam.