On takes its iconic Cloud shoe to a whole new crafted level of urban cool.
ZURICH, SWITZERLAND – On has released an array of Cloud shoes that boast style and confidence: introducing the Cloud Terry, the Cloud 50|50 and the Cloud Beam.
Crafted with On's unique Cloudtec® sole, the Cloud Terry, Cloud 50|50 and Cloud Beam blendheritage style with the most innovative technology. Fully cushioned for softerlandings while simultaneously almost weightless, snug-fitting through the useof On's staple V-moulded heel and speed-lacing system that makes them theeasiest soles to step into, these new Clouds are set to become the ultimatego-to shoes.
“Boundaries between work and freetime are less rigid than they used to be. Clothes and shoes need to adaptaccordingly. You’re already hustling through urban adventures on a daily basis.What you need is a comfortable shoe to wear all day long, including a sprint tocatch a train. These new Clouds combine On’s unique technology with premiumSwiss design. The result is supreme performance with ultimate style,” explainsDavid Allemann, Co-Founder of On.
Through the use of fabric inserts,colour combinations and details such as thicker shoelaces, the Cloud Terry, theCloud 50|50 and the Cloud Beam pay tribute to urban exploration and are boundto become all-day fashion staples.
Think performance, responsivecomfort and urban energy. All day long.
For the first time, On will bereleasing its performance all day shoes on a limited quantity and pre-orderbasis. The Cloud Terry and the Cloud 50|50 are available to buy now, and theCloud Beam will be available from May 2nd 2019.
Prices:
- Cloud Terry: £135 RRP
- Cloud 50|50: £120 RRP
- Cloud Beam: £130 RRP
- Available from www.on-running.com from 2nd May 2019.
Media contact
Kate Allan, PR Lead – Aspire PR & Marketing
07754 072648
kateallan@aspireprmarketing.com
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