From the Olympic games, to the peaks of the Swiss Alps, to Tokyo’s most influential sneaker show, exploring the edge of design is the lifeblood of Swiss running brand On. With its first true sneaker, the Cloud Hi Edge, On is breaking the mold and exploring new territory.

October 5, 2019 --ZURICH, SWITZERLAND – Today, Swiss performance footwear and apparel brand Ondebuts its all-new Cloud Hi Edge at atmosCon, Tokyo’s foremost sneakersymposium. A deep history spanning typography, product and industrial designmeans Swiss design is up there with the very best and the Cloud Hi Edge is On’slatest proof. Carrying the same core technical functionality and minimal designthat On is most known for, the Cloud Hi Edge is engineered to speak to thesneaker enthusiast who craves performance just as much as style.

Fused with materials and color combinations that push the expectations of shoes designed to perform, the Cloud Hi Edge is an experiment in blending athletic performance and technical materials with street-ready style. The Cloud Hi Edge has all the technical qualities that are core to On’s award winning shoes including the patented CloudTec® outsole technology and Helion™ superfoam, made for the everyday.

“Though of coursewe dreamt it would, my two Co-Founders and I could never have imagined thesuccess On has already achieved in performance run. As the fastest growingrunning brand worldwide 4 years in a row, our 7 million+ fans have alwaysinspired us to push innovation to the edge and explore outside our comfort zonefrom winning podiums at the Olympics to summiting the Swiss Alps in our owndesigns,” said On Co-Founder David Allemann.

“Over the last fewyears, we noticed our fans had adopted On not just for their runs or onmountain trails, but in their day to day lives. The most popular On model, theCloud, has been chosen by runners and non-runners alike as their go-to shoe forall day - both for the unique feel, and the distinctive design. Despite ourfoundation in performance run, On fans have made the Cloud their everydaysneaker. Now we’re taking our iconic shoe to the next level with our first truesneaker, the Cloud Hi Edge: rooted in performance, inspired by running, madefor exploration. All day, every day.”

This Saturday, On’sdebut sneaker will be dropping at atmos’, Japan’s leading streetwear andsneaker boutique, annual sneaker show, atmosCon in Tokyo.

“Our growth inJapan in the last couple years has been incredible. We’re gaining new fans andretail doors faster than any other running brand out there,” said On Co-FounderDavid Allemann, “After a successful year-long relationship with atmos, wecouldn’t be more honored by their invitation to participate in their sneakersymposium and can’t wait to show our exploration into streetwear.”

Anultra-limited release of the Cloud Hi Edge in four colorways will be madeavailable for pre-order, first at atmosCon in Japan and in select doorsworldwide (see US doors below) and online for distribution on Oct 17th. CloudHi Edge retails at £140.

Purchaselink: on-running.com/edge

Hi-res images fordownload here.