To celebrate the launch of an exciting new shoe by On, we organised a press trip in partnership with Zurich Tourism for media to discover some hidden gems of the city and experience the style and comfort of the Cloud Hi on the brand’s home ground.

On, the fastest growing running shoe brand on the planet, rapidlyexceeding 7 million worldwide fans, launched the all-new Cloud Hi for urbanadventure and travel in October. The Cloud Hi is at the intersection betweenurban and outdoor; it’s the perfect shoe for exploration everywhere – from theurban jungle to the outdoors, and when travelling.

Knowing that Zurich has so much to offer – and that a variety ofhighlights can be covered in a relatively short trip – we decided to take anexclusive group of UK media to the city for a jam-packed 24-hour tour. Thiscovered architectural points of interest, fine dining and hipster hangouts.

Upon arrival we were greeted by On’s European Comms Manager, VesnaStimac. Vesna shared a full On kit pack with our guests (including the WeatherShirt, Lightweight Cap, Socks, Tights and shoes), so we were all kitted out fromhead-to-toe with everything we needed for the urban adventure ahead.

We started the trip with a tour of On HQ and a sneak peek at theimpressive future HQ, which is currently under construction. Co-founder DavidAllemann gave an insightful and honest presentation and answered the manyquestions posed by the group. After this it was time to hit the ground (walking,this time) with enthusiastic representatives from Zurich Tourism who led thegroup.

We covered the hipster areas of the city during part one of ourtour, which included a quick zip up the Freitag tower. We then moved on to morearchitectural points of interest, covering Zurich University and the xx Library, which was breath-takingand very hard to explain in words. We settled for dinner and a toast under theViaduct and took some time to reflect upon the trip thus far.

Day two started early with a challenging yoga session led by oneof the On team, and a relaxed run along the Limmat River. Another great way toput On’s performance wear to the test – it’s the most comfortable gear I’veever tried and, once you try it, you won’t want to take it off. This explainsmy ‘athleisure’ look in the office most days!

Part two took us to the OldTown; we started at the stunning lake and then went along a route that squeezedthrough various secret underground passes. The trip was then topped off with astunning meal at Bauernschänke, where the chef xx has a MichelinStar to his name and, clearly, the group were taken back by the food offered tous.

Before our whistle-stop tour was complete, we found a beautiful shop where we all treated ourselves to some freshly made Swiss chocolate, presented in slabs and cut and weighed to order. We couldn’t properly experience Zurich without chocolate, right?

Everyoneleft the trip as huge fans of Zurich and On – and, thankfully, the chemistrywas great between the group too. We had a great trip, and it certainly helpedthat the sun blessed us for the duration!

The group dynamics were fantastic, and we got the sense throughfeedback that everyone genuinely enjoyed the whole experience. It’s alwayschallenging to get the right balance in an intimate group, and to get thecontent and pace of the trip right. We definitely achieved all these elements. Thetrip was planned to great detail by our client and their friends at Zurich Tourism,exploring some hidden gems that even Swiss-born Vesna hadn’t experiencedbefore.

Feedback on the shoes has been really positive and we’ve securedsome nice placements in target media that position the Cloud Hi perfectly. Dueto the uniqueness of the shoe, we will continue to introduce it to mediathroughout 2020.

Please take a read of the Cloud Hi press release here