FORM

Redefining swim performance

92

Pieces of coverage secured

1.35bn

Online readership

21

Buyer’s guide inclusions

the challenge

FORM is a swim technology brand known for its Smart Swim goggles with real-time performance metrics projected into the heads-up display. As the brand expanded in the UK, it needed to build awareness beyond core swim audiences while maintaining credibility with performance athletes.

Aspire was tasked with delivering a strategic earned media programme to position FORM as the market leader in swim technology, supporting product launches, expert authority and sales through high-quality editorial coverage.

our solution

We delivered a structured earned media strategy focused on consistent, authoritative exposure.

Expert positioning

  • We kickstarted the media programme with a UK journalist tour across Bristol and London with 1:1 interviews between FORM spokespeople and writers from technology, performance sports, and culture publications, introducing them to the brand and the product
  • Utilise the range of FORM spokespeople for expert industry commentary and profiling
  • Expertise placed across tech, performance and national media

Product authority

  • Seeded product for in-depth reviews and comparison features
  • Coverage timed to the Smart Swim 2 launch
  • Buyer’s guide and gift guide placements

Strategic outreach

  • Relationships across swim, triathlon, tech and mainstream titles
  • Stories aligned to key brand and seasonal moments
  • Targeted media partnerships to maximise reach

The approach prioritised credible editorial validation to influence both performance athletes and wider consumers.

the impact

The campaign delivered sustained visibility and reinforced FORM’s leadership in swim technology.

92

Pieces of coverage secured

1.35bn

Online readership

21

Buyer’s guide inclusions

12

Print features reaching 292,000 readers

Coverage across Forbes, Wallpaper, The Independent, T3, TechRadar, Monocle, Tom’s Guide and Evening Standard positioned FORM as a trusted authority, supporting both awareness and commercial growth in the UK.

their perspective

“Aspire has been an outstanding partner for FORM, quickly building a deep understanding of our products and positioning. Their real strength lies in the relationships they leverage to secure top-tier coverage. We wouldn’t hesitate to recommend them.”

Kevin Abt

Chief Revenue Officer, FORM

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