Maaree
Maaree
Raising the bra for MAAREE in the UK
2.5bn+
Reach
211
Media features
350-400%
Revenue growth
the challenge
MAAREE is a performance sports bra brand known for its patented Overband® Technology. Entering a crowded market dominated by established players, the brand needed credibility, visibility and commercial traction in the UK.
Aspire was tasked with launching the brand in September 2020 and from there, building awareness, securing authoritative coverage and positioning MAAREE as a leading performance solution that empowers women across all levels of sport.
our solution
We delivered an always-on earned media programme focused on credibility and consistent exposure.
Brand authority
- Founder commentary on breast health and movement
- Newsjacking relevant retail and consumer stories
- Coverage around CoppaFeel collaboration and key launches
Product storytelling
- Ongoing seeding and review placements
- Regular coverage in sales-driving titles
- Influencer gifting and targeted media moments
Press office
- Seasonal features and timely brand stories
- Data-led targeting of high-performing outlets
The strategy combined expert education with commercial visibility to build long-term trust.
the impact
Over a 22-month period, the programme established MAAREE as a recognised performance brand while directly supporting business growth.
2.5bn+
Reach
211
Media features
350-400%
Revenue growth
Coverage across The Times, Telegraph, Guardian, Cosmopolitan, Marie Claire and Women’s Running drove measurable traffic and sales, alongside major accolades including Women’s Running Best in Test and Daily Telegraph Best Buy.
their perspective
Mari Thomas
Founder, MAAREE
