On
Connecting & Creating With On In The Mountains
media features
online audience reach
social & influencer engagement
the challenge
On, the Swiss performance footwear brand, is known for innovation, creativity and high-performance design.
The brand wanted to promote its new Performance Outdoors range while reinforcing its sustainable and innovative ethos.The challenge was twofold: globally, to showcase On’s outdoor range and brand story in a visually striking way; locally, to connect with urban, creative audiences in the UK who were largely untapped. Both campaigns needed to deliver immersive experiences that encouraged participants to explore nature, move freely, and share their experiences.
our solution
We delivered two complementary campaigns that brought the On brand to life:
Global Inspiration – Swiss Mountain Hut:
- Leveraged the iconic Swiss Mountain Hut, generating coverage in Ala Champ andWallpaper*.
- Reinforced On’s core values of imagination, curiosity, and creativity, setting the stage for local activations.
Local Experience – Lake District Love Shack:
- Hosted nine curated media and creative influencers in a cabin in the Lake District. Kitted guests head-to-toe in the On Performance Outdoors range.
- Designed a bespoke programme of guided hikes, yoga, fine dining and creative workshops.Added Swiss themed experiential touches. Captured photography and video to amplify reach across social media and press.
the impact
The combined global and local activity delivered strong coverage, reach and engagement, expanding On’s UK presence and introducing the Performance Outdoors range to new audiences.
media features
online audience reach
social & influencer engagement
The campaign reinforced On’s values of creativity, innovation and sustainability while connecting with both urban creatives and outdoor performance communities.
their perspective
Vesna Stimac
Head of Communications, EMEA, On
