On
On: Turning a marathon pop-up into a performance destination
online readership
influencer reach
campaign video impressions
the challenge
Ahead of the London Marathon, On launched the London Lab, a Shoreditch pop-up showcasing its CloudTec technology and engaging runners preparing for race day.
The aim was to make the space a must-visit destination for runners, media and influencers while reinforcing On’s performance credentials beyond traditional retail. Aspire was tasked with driving awareness, encouraging footfall and building meaningful engagement through earned media and partnerships.
our solution
Launch & Experience
- Media and influencer launch with expert panel discussions
- Live RunScan and SizeScan demonstrations
- Debut of the Cloudstratus performance shoe
- 1:1 media sessions with the On tech team
Community & Partnerships
- Collaboration with The Running Channel for Q&A events and social promotion
- Partnership with Like the Wind for screening and editorial content
- Evening sessions for run clubs, media and creators to drive repeat visits
The activity positioned the Lab as both an educational hub and social destination, encouraging hands-on product experience rather than passive viewing.
the impact
The London Lab successfully connected On with runners and media during the marathon build-up, strengthening its performance credentials and community engagement.
online readership
influencer reach
campaign video impressions
The pop-up generated sustained buzz, deepened community relationships and reinforced On’s reputation as an innovation-led performance brand.
