Parthian

Helping Parthian Scale New Heights

36

Media features

474M

Total audience reach

3M+

Coverage views

the challenge

Support the launch of Parthian Climbing’s fifth UK centre in Wandsworth, a rapidly growing indoor climbing brand, by raising awareness with a broader London audience and driving footfall during the opening months.

our solution

We delivered a multi-layered PR and content strategy designed to generate buzz, engage new audiences, and showcase climbing as an accessible, exciting lifestyle activity.

  • Secured quality media coverage across lifestyle, fitness, family, and national press with founder-led stories, expert features, and topical summer activity angles.
  • Organised targeted launch events including media previews, influencer experiences, and climbing community activations to generate excitement and social content.
  • Activated content creator partnerships with lifestyle influencers like @mimilouj, highlighting the centre’s full lifestyle offering including café, retail, and social zones.

the impact

The campaign successfully positioned Parthian Climbing Wandsworth as a must-visit destination for Londoners and significantly expanded its reach.

36

Media features

474M

Total audience reach

3M+

Coverage views

  • TV feature on BBC London News and follow-up article with 1.53M combined audience.
  • Strong engagement and visibility across social media, with consistent interaction from both new climbers and the existing community.

their perspective

“From newbie sessions and private tuition to social clubs, the state-of-the-art facility at Wandsworth has it all, including the only UK centre with a replica of the Paris 2024 Olympics bouldering wall.”

The Evening Standard

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