Suunto

Suunto year 1: Elevating presence across the UK

192

Pieces of coverage secured

886m

Readership

317

Social posts

the challenge

Suunto appointed us to lead their PR strategy across the UK, starting January 2026, to elevate their brand positioning and awareness.

The objective was to position the collection of Suunto products as market disruptors against more established brands in the UK and to create new fans of the brand, as well as showcasing new product launches across two categories – headphones and GPS watches.

The ultimate goal was to generate high-quality earned media coverage across sports, technology, lifestyle and national consumer outlets and bring Suunto to new running communities through targeted event engagement and creator outreach.

our solution

To ensure maximum exposure and engagement, we implemented a dynamic multi-territory media strategy:

  • Targeted Media Outreach: Employed a multi-channel media outreach programme, engaging core demographics through specific product tailored to each journalist.
  • Engaging Product Launches: Secured wide-spread coverage through early media sample distribution for long-term testing and review, alongside live product demonstrations from category leads.
  • Ambassador and athlete amplification: Leaned into to ambassador and athlete-first storytelling, securing human-interest and interview features with Suunto messaging interwoven.
  • Exclusive Community Running Events: Curated a series of community running events at key times throughout the calendar year to engage new audiences.
  • Collaborative and Efficient Outreach: Worked closely with affiliate marketing teams, digital teams and international agencies to maximise the business impact of PR coverage
  • Creator Campaigns – Suunto Run Launch: Partnered with influencers to support the launch of the new sports watch, creating compelling content that demonstrated product features and real-world performance.
  • Strategic Product Seeding: Provided early access to key creators and media, aligning product trials with relevant moments in the running calendar to maximise authentic coverage and engagement.

the impact

Our campaign so far has been a widespread success, amplifying the Suunto message across key UK media channels:

192

Pieces of coverage secured

886m

Readership

317

Social posts

9m

Estimated views

60

Campaign posts

560k

Impressions

their perspective

“It’s been amazing to see the breadth of opportunities Aspire has secured beyond the usual media placements. Huge kudos to the team - we can’t thank you enough for all the support this year. We’re incredibly excited to continue working with the best team in the business in 2026.”

Dan Southam

Head of Regional Marketing - UK, Central & Nordics, SUUNTO

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