On
On
On and Aspire: From start-up to $7 billion dollar shoe company
14 year
Strategic partnership
$7.3B
Post-IPO valuation
700+
UK media features
the challenge
On, the Swiss performance running brand known for its innovative CloudTec® shoes, tasked us with supporting On's evolution from a start-up into a leading global brand in the UK market – while maintaining authenticity, deepening loyalty with core running audiences, and breaking into new lifestyle, fashion, and cultural spaces ahead of its IPO.
our solution
- We delivered a series of targeted campaigns and brand activations to engage core runners and reach new audiences across media, culture, and fashion.
- Elevated performance running credentials with the London Lab pop-up experience ahead of the 2021 London Marathon.
- Reached creative audiences with the Retreat & Create activation in the Lake District - blending nature, wellness, and storytelling.
- Maximised the Roger Federer brand moment through partnerships like PAUSE magazine and TikTok content, connecting with Gen Z and streetwear fans.
- Brought On to cultural communities via the Point2 art installation campaign - bridging the marathon mindset with art, movement, and music.
- Amplified sustainability innovation (CleanCloud) with targeted media outreach to national press.
the impact
Our work helped establish On as a premium, culturally relevant brand while supporting rapid growth and commercial success.
14 year
Strategic partnership
$7.3B
Post-IPO valuation
700+
UK media features
- 14-year partnership proving consistent impact on growth and power of long-term relationships
- Valuation of $7.3B following IPO.
- 85% average annual net sales growth
- 700+ pieces of UK media coverage in a 12-month period.
- Successfully expanded into lifestyle, fashion, and cultural markets
- Strengthened brand loyalty and built powerful new audience connections across the UK
their perspective
David Allemann
Co-Founder & Executive Co-Chairman, On
