OOFOS

Owning the recovery conversation year-round

53

Pieces of coverage

3.34M

Estimated views

402M

Total audience reach

the challenge

OOFOS, the global recovery footwear specialist, wanted to strengthen its UK market position beyond core runners and become the go-to brand for recovery, comfort and foot health across fitness and wellness audiences.

The brief was to build sustained visibility, not just around launches, while aligning the brand to culturally relevant moments such as marathon season, travel, wellbeing trends and gifting periods.

our solution

We delivered a year-round earned media programme combining proactive press office activity, product credibility and experience-led storytelling.

Communicate - Always-on authority

  • Proactive press office across recovery, plantar fasciitis, training and wellbeing
  • Expert commentary and seasonal media moments
  • Consistent placement in high-credibility editorial and shopping content

Connect - Product credibility

  • Ongoing product seeding to running, health, lifestyle and tech media
  • Inclusion in expert gear guides and recommendation features
  • Community partnerships with diverse grassroots run clubs and sport groups

Activate - Cultural relevance
Four seasonal activations aligned the brand with peak relevance moments:

  • Marathon Meditation (pre-season mindset & prep)
  • London Marathon recovery experiences (sauna & cold plunge)
  • OOFOS x Rocket Padel (summer sport & recovery)
  • Winter Recovery event (comfort & gifting season)

Across activations we hosted creators and media to experience recovery first-hand, generating authentic storytelling, social amplification and long-tail content.

the impact

Activity across 2025 delivered consistent visibility while expanding OOFOS beyond specialist running media into mainstream lifestyle and wellbeing conversations.

53

Pieces of coverage

3.34M

Estimated views

402M

Total audience reach

Coverage across Men’s Health, Women’s Health, Tom’s Guide, MSN and The Standard reinforced authority across both performance and lifestyle audiences.

Creator & community amplification

  • 63 event attendees
  • 179 social posts
  • 712K combined followers reached

Grassroots partnerships and diverse run communities further strengthened authenticity and engagement.

their perspective

“We began trading OOFOS in the UK in 2017 and, in 2019, made the strategic decision to appoint a PR partner to elevate and accelerate our marketing activity. Aspire have been instrumental in that next phase of growth. From the outset, they demonstrated a strong understanding of our brand positioning and the role PR needed to play in building authority across both performance and lifestyle channels. Their approach is strategic rather than purely tactical, focusing on long-term brand credibility, consistent high-quality coverage and culturally relevant opportunities that strengthen awareness and trust. Aspire are proactive, responsive and genuinely collaborative. They integrate seamlessly with our wider UK team, provide clear reporting and continually evolve their approach as the market shifts. The partnership has played an important role in solidifying OOFOS’ presence in the UK, and we greatly value both the results delivered and the professionalism of the team.”

Kelly Cundell

Head of International, OOFOS

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