OOFOS
OOFOS
Showing why professional runners rate OOFOS recovery shoes
27K
influencer reach
18
social mentions
3
features in Ultrarunner, Men’s Fitness & Coach
the challenge
OOFOS is a recovery footwear brand known for its OOfoam® technology, designed to absorb impact and reduce stress on the body. During the running boom, awareness of recovery remained low, so the brand needed to educate runners and build credibility as an essential part of training.
Aspire was tasked with introducing OOFOS to UK media and influencers through authentic expert voices.
our solution
We created a small, expert-led experience connecting media directly with the product.
Experiential activation
- Small-group track session at Battersea Park
- Led by Olympian Ross Murray with athlete Rhys Williams
- Immediate post-run footwear testing
Content & amplification
- Captured photo and video content
- Recovery advice content featuring Ross Murray
- Outreach to running and fitness media beyond attendees
The approach focused on hands-on education, reinforcing recovery as part of performance.
the impact
The activation strengthened credibility and introduced OOFOS to new audiences.
27K
influencer reach
18
social mentions
3
features in Ultrarunner, Men’s Fitness & Coach
Coverage in Ultrarunner Magazine, Men’s Fitness and Coach positioned OOFOS as a trusted recovery solution and created lasting advocacy among media and creators.
