Zone3
Building Year-Round Authority in Open Water & Triathlon
pieces of coverage in 2024 alone
online readership across digital features
print features reaching 1.36M readers
the challenge
Zone3, one of the world’s highest-rated triathlon brands, wanted to expand beyond its core performance audience and cement its position as a global leader in open-water swimming and innovation.
Across multiple years, Aspire was tasked with delivering sustained earned media exposure, combining stand outactivations with an always-on press office, to broaden appeal beyond elite triathletes, strengthen credibility in sustainability and product innovation, support UK growth and build presence in the US market, and launch key products including the Vision biodegradable wetsuit.
our solution
We delivered a long-term PR programme combining micro-activations with an always-on, low-cost press office to maintain momentum throughout the swim season. Together, activations and press office activity created consistent year-round earned coverage without large campaign spend.
Experiential activations
Shepperton Lakes - Open Water Experience
Inclusive swim event with Linford Christie OBE, Outdoor Swimmer and Swim DemCrew, featuring product trials, coaching and expert interviews supported by a beginner’s guide.
Brockwell Lido - Urban Winter Swim
Cold-water activation hosted by Paralympian David Hill with Out To Swim, where media and influencers tested thermal kit and created long-life content.
These moments brought the brand to life in real environments and generated strong editorial storytelling.
Always-on press office (UK & US)
- Launch of the biodegradable Vision wetsuit
- Ongoing product seeding, reviews and buyer’s guides
- Sustainability storytelling and spokesperson placements
- Continuous outreach across swim, triathlon, tech and national media
- Support for US market expansion
the impact
Across activations and press office activity, Zone3 achieved sustained visibility and reinforced its authority in open water and triathlon.
pieces of coverage in 2024 alone
online readership across digital features
print features reaching 1.36M readers
buyer’s guide inclusions
USA publications featured Zone3
consistent average of dedicated pieces of coverage per month
Earlier activations delivered:
· 46+ pieces from Urban Winter Swim
· 36+ pieces from Shepperton Open Water
· Coverage spanning The Guardian, T3,TechRadar, Gear Junkie, Triathlete, Outdoor Swimmer and more
